Kantar BrandZ 2021 ™ In the ranking of the most valuable global brands, China has a total of 18 brands listed in the top 100 of the world's most valuable brands, contributing a total of 14% of the value of the world's top 100 brands, making it the country with the second largest number of brands on the list for two consecutive years. According to data from the Ministry of Commerce, the export value of Chinese domestic brands reached 2.9 trillion yuan in 2019, a year-on-year increase of 12%.

Since the beginning of this year, the top domestic audio brand, Elvis Presley Audio, has partnered with the leading consumer goods digital supply chain service platform, Xingyun Group, to go global and make its first landing in Japan, achieving phased success. Under the localized operation and promotion of Xingyun Group's Japanese subsidiary, Elvis Presley audio has become a popular product in the Japanese market, repeatedly ranking first in the daily rankings of the Lotte market, establishing brand awareness and influence in Japan.